At REDO Kenya, we know that numbers alone cannot tell the whole story of development. Data can show trends and track progress, but it is the stories behind the numbers that truly inspire action, shift perspectives, and create change.
Recently, we participated in an insightful training session organized by Uraia, with support from Danida, focused on SDG (Sustainable Development Goals) reporting and storytelling. The session reminded us that the way we frame a message determines how it is understood, shared, and acted upon.
Data Shows Progress – Stories Show Impact
In SDG reporting, numbers are important because they:
- Help track progress toward goals
- Identify areas where interventions are working
- Reveal where more effort is needed
However, numbers on their own do not move people to act. That is where storytelling comes in. Stories:
- Highlight real human impact
- Give a voice to communities often left out of formal reports
- Help decision makers and partners connect emotionally to the cause
When combined, strategic data storytelling becomes a powerful advocacy tool that can influence policy action.
Reporting for Different Audiences
One of the most important lessons from the training was that reporting is not one size fits all. The same information must be presented differently depending on the audience:
- Policymakers need concise insights supported by solid evidence and actionable recommendations.
- Grassroots communities need simplified, relatable messages that connect to their everyday experiences.
- Donors and partners need impact focused narratives that demonstrate measurable change.
By tailoring how we communicate, we ensure our message resonates and drives action where it matters most.
Turning Data into Action
The training explored how SDG data can be used beyond tracking progress. It is also a tool for:
- Policy engagement – ensuring leaders take informed action
- Advocacy – amplifying the voices of communities
- Accountability – making sure commitments translate into real results
The process is simple but powerful:
- Expose the gap – Identify the issues through data and evidence
- Amplify voices – Share community experiences and perspectives
- Drive policy shifts – Advocate for systemic changes based on facts and lived realities
The Role of Partnerships
In the afternoon session, our focus shifted to collaboration and partnerships in SDG implementation, tracking, and reporting. Strong partnerships are not just helpful, they are essential. They:
- Strengthen accountability across sectors
- Bridge data gaps
- Ensure no one is left behind in the development process
When organizations, government agencies, community groups, and development partners work together, the impact is magnified.
Moving Forward
As REDO Kenya, we remain committed to combining accurate data with compelling stories to push for meaningful policy action. We will continue building strong partnerships and engaging with all stakeholders to ensure the Sustainable Development Goals are more than just aspirations, they become realities for every community.
After all, numbers inform us, but stories move us. And when the two come together, they have the power to change the world.
